Back in 2019, Superglass underwent a successful brand transformation. And now parent company TECHNONICOL has rebranded its global operations as TN International.
TN International is a distinct brand extension of TECHNONICOL, the global construction materials business with a multi-billion Euro turnover and an extensive product range. For over 25 years, their products have protected millions of people in their homes, schools and workplaces, and today the company makes over 3000 products, across 56 production sites, with 18 training centres.
But with ambitions stretching far beyond its origins, extending into new territories and markets in every continent, the company needed to evolve and adapt a brand that would have the right global presence, be easily recognised and reflect what they stand for – hence TN International.
The TECHNONICOL name also appears on specific product ranges – and adopting TN International as the brand for the international division of the company will not only reduce confusion across various markets, but also transcend languages and cultures to be better understood and more easily recognised.
Creating TN International has also opened up the ability to combine the diverse products in the international portfolio – of which Superglass’ glass mineral wool insulation is just one – and create integrated construction solutions that bring together different technologies to maximise and improve the efficiency of the entire building envelope.
This holistic approach is known as ‘TNOLOGY’, and is defined as the ‘science of building optimisation’ – and it forms a key pillar of the new TN International brand.
Superglass is particularly proud to be part of TN International – with a reference to that now being integral to the logo – and the new brand was developed by long-time Superglass agency partners, business-to-business specialists Northstar.
Bob Dalrymple, Head of Marketing, commented: “These are exciting times not just for Superglass, but for the group as a whole. The TN International brand marks the beginning of a new era for the business, one focused on expanding into new markets across the world, with a diverse product range designed to integrate into complete, innovative solutions that make a difference to the world we live in.”